Du Bois

The Market Colonization of Intellectuals

Textual mastery imitates, in the humanities and some areas of the social sciences, scientific technical knowledge. The job of teaching texts promises consumers the appearance of education through textual familiarity. Thus, research that challenges texts, produces new kinds, and may even transcend textual virtuosity is less marketable. The academic, in this sense, offers technique, which is marketable. Read more »